Nice to meet you!
Who I Am
I’m a brand marketer, social media strategist and video producer who enjoys figuring out how ideas turn into stories people actually care about. Over the past seven years, I’ve worked across brand marketing, social strategy and creative production helping organizations and individuals translate big, sometimes messy ideas into campaigns, content and videos that feel engaging and human.
Outside of client work, I’m also involved in creative and comedic production, where I write sketches, produce videos and experiment with storytelling in different formats. It’s a space where I get to explore ideas more freely and continue developing the creative side of my work.
At home, I live with my husband Jake and cat Gizmo who's convinced she’s the real creative director. She’s small, chaotic, and deeply committed to supervising anything that involves a laptop. Between creative projects, travel planning and the occasional comedy idea that refuses to leave my brain alone, life tends to stay pretty interesting and that curiosity is a big part of what I bring into my work.
I’m drawn to projects that combine strategy, storytelling and creativity, especially when they aim to communicate something meaningful or build a genuine connection with an audience. At the end of the day, the work I enjoy most is the work that helps turn ideas into something people can see, read, watch or share. Creating something that didn't exist before but now does.
What I Do
I work at the intersection of brand strategy, video storytelling, and social content. The three tend to work best together.
Brand Marketing
Developing messaging, campaign concepts, and storytelling frameworks that help organizations communicate with clarity and personality.
Video & Creative Production
Concepting, scripting, and helping bring video projects to life- translating ideas into visual stories people will actually watch.
Social Media Strategy
Designing content strategies and campaigns that go beyond filling a content calendar and focus on building real engagement.
How I Work
No two projects look exactly the same, which is part of what I enjoy about freelance work.
Some clients come with a clear brief and a defined goal. Others show up with a rough idea and a sense that something needs to exist but they’re not quite sure what it should look like yet. Both are great starting points.
My approach is collaborative and flexible: understand the goal, shape the story, and build the creative around it.
I’m comfortable moving between strategy and execution, whether that means mapping out a campaign, writing the content itself or helping coordinate the production behind it.
I’ve also been told I’m particularly helpful in the moments when projects get a little chaotic. I’m good at jumping into complex situations, figuring out what matters most and helping teams move forward.